Fresh Holiday Trends for 2017: Etsy

Contributor post by Michelle of EviesToolEmporium

I am fascinated by trends. Are you? There are weather trends, work place trends, business trends, job trends, food trends, real estate trends, hair trends, fashion trends color trends and so on.

The definition of a trend is a general direction in which something is developing or changing. In college I took several classes on trends. I remember distinctly studying pre peak – peak – post peak timelines. I find trends intriguing. They pique my curiosity.

Trends unite us. Give us a common ground. A connecting point.

This article is inspired by the Fresh Holiday Trends for 2017: Etsy article on the Etsy blog.

The trends are: Trending Holiday Home Decor (The New Classics, Sophisticated Stockings, and Moody Tablescapes), Trending Holiday Gifts (Deluxe Pet Gifts, Cosmic Appeal, Hometown Pride and Treat Yo’self) and Trending Presentation Ideas (Creative Wrapping). Here are a few trend inspired items from members of the Etsy Christmas In July team.

Trending Holiday Home Decor

The New Classics

Przemila K from CanisArtStudio says:.

I am a lover of nature and I know how important ecology is to our lives. Observing wild birds and animals in nature is what brings the most joy and relaxation. I want to share my impressions and love for wild nature and animals. But for me, ecology is also important and what we do to protect our planet. That’s why I’ve designed a series of home decorations that I make from waste materials. I use wood remnants from the production of other objects: small pieces of panels and frames, these pieces were going to be burned, and I give them a new life. It requires more of my time and work because everything is completely different. It took a lot of time to match those pieces to make them a nice composed whole. That’s why each of these objects is different and unique. and my decorations are made of 100% natural materials. I hope that my decorations bring joy and happiness and make a smile.


Trending Holiday Gifts

Cosmic Appeal

Stock Lane Studio from StockLaneStudio says:

The stars are trending on Etsy this year and Stock Lane Studio has plenty of Cosmic appeal. Love is written in the stars in our SLS cosmic heart printable. This heart art is great year-round, but especially fitting as a holiday gift. Nursery decor, wall art or a card for a loved one, it’s very versatile. Since it’s digital, it can also be used electronically. Announce an engagement or send a message to a loved one using your downloaded art as a backdrop. Don’t have time to do it yourself? SLS LOVES to personalize, just send us a message and we can work with you. We also offer a printed version of this heart art, and have more Night Sky designs in our shop.


Treat Yo’self

susannah raine-haddad from zouzousbasement says:

This desserts coloring book comes with markers/colored pencils or by itself.


Linda Britt from LindaBrittDesign says:

Treat yourself to a pair of these unique handmade earrings – Only you will have a pair like them! They are great for the holidays!


Nancy Duncan from EponasCrystals says:

Treat yourself to a beautiful wrap bracelet with high quality Czech glass beads in tones of green, gold and brown with a golden lotus charm.


Trending Presentation Ideas

Creative Wrapping

Susan McCarthy from WellDressedCupcakes says:

I just added this section to my shop for custom tags for holidays and all celebrations.

I have always loved to give homemade gifts to family. I think it started way before I became an adult! I was always making or creating something and it never stopped. The 1st year I was married -we had absolutely no money. My gift to my husband was all handmade ornaments for our 1st tree. I always love trying something new – sewing, knitting and now my Etsy shop. These tags will be perfect for some of my gifts this year. I added some for my personal homemade gifts and also baking tags which reminds me I need to start planning for cookies.


If you’re on Pinterest here is the Fresh Holiday Trends for 2017: Etsy board!

While you’re on Pinterest please follow the Etsy Christmas In July team!

Member Feature: zouzousbasement

Contributor post by Michelle of EviesToolEmporium

Please join us in welcoming Susannah of zouzousbasement, and ZouZousBasementToo our featured member!



Tell us about yourself.

I am a mom of two boys, wife, art instructor, artist, animal lover, sister, daughter — who lives in a 100+year old house in Richmond, Virginia. I love the history of my family (French Huguenot) and the history of my neighborhood (Ginter Park), as well as what the future holds for my boys and my family. I live with a chronic illness that I do not let define me. I teach art to Dementia patients and am very aware of the cycle of life and not wasting a minute of it.

When did you open your business and what make you decide to do so?

I have been creative and making things my entire life, largely self-taught, but had never really thought of myself as an artist, my creativity has always just been me. About twenty five years ago I discovered hundreds of terra cotta flower pots in my grandmother’s basement and was encouraged to take a bunch home. I started painting on them and giving them as gifts. Soon people were asking where they could buy them, and that was the beginning of my business. I have explored different media but always return to the same subject matter: gardens, desserts, animals, and ancestors; and color is always my first artistic decision. I now have a large studio in my home (in the attic, not the basement) where I focus on paintings, collages, note cards, and other paper/paint related products.

Tell us a bit about your products.

I make a lot of original paintings and collages, some of which I have scanned. The scanned pieces become limited edition prints after I sell the original piece, as well as note cards. I also make other note cards using paper, photos, and letters from books, all of which I cut and paste by hand, and then have printed.

What inspires your work

Color, first and foremost. I wrote my senior thesis on the effect of color on our psyches, and the moods derived from certain colors have always been magical for me. I use bright and happy combinations of colors, often on grey which makes them pop even more. I am constantly inspired by the life around me: flowers and nature, desserts and sweets, and animals of all kinds although I’m partial to dogs, and have been for my entire life.

What are your future goals for the business this year? What is your dream for this business?

I just held my first opening at my home for my paintings — removing all of the pieces on our walls and putting my pieces up. I was stepping out of my comfort zone and had no expectations, but it far exceeded anything I could have imagined, with close to 100 people showing up and about 27 paintings sold. I hope to make this an annual event. I would love to do more wholesale business on the national level. I hope to be mentioned or introduced by a few bloggers to get my name out there and get more traffic to my sites. I would love to tip the scales to spend more time creating and less time marketing. I hope to continue to grow my business each year and continue to find new venues for my work.

What makes your business stand out from businesses that sell similar products?

My animal collages have been really popular and one of the best things I did was to make prints of some of them, to offer a big range of price points — there is something for everyone. The addition of paper and unusual color combinations have also made them stand out. As humans we all seem to relate to animals so matter how different we are from one another, and I believe I have been able, in some cases, to capture that feeling of connection.

Tell us a bit about your work space. Do you have a separate studio?

My studio is in the walk up attic — the largest and messiest place in our house. Friend and visitors love to go up there. It’s chock full of paper and paint, ribbon, tape, glue, scissors, prints, and cards. But also walls painted by various art students, funny and inspirational quotes, old hats and ephemera from my grandmother, candy, music, and tons of half finished projects.

What have you learned since opening your business that you wish you had known before hand?

I started a Daily Painting habit about a year and a half ago and it has helped in so many ways — I get ideas out or started that I’ve been thinking about, I practice more, I’m less detail oriented and thus a faster painter. It also gives me a sense of accomplishment at the beginning of the day — by 7 am I have already made a painting, and sort of gets rid of that urge for a few hours. I have also learned to reduce the
quantity of items I am having printed. I am still learning new things every day, even after all of these years in this business. Variables change all the time and I know I have to change too, to keep up.

Any advice for those thinking about selling on Etsy?

Post each day. Join teams. Like other people’s stuff. Blog mentions help a lot.

When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?

Any hobbies? Too many. Yoga, cooking, reading, gardening, writing, walking, hanging with my family-friends-dog, reading magazines, napping, hanging out at bookstores, skimming Pinterest, illustration, house DIY projects, drinking wine, buying shoes. Truthfully, owning a business that is open 24/7 makes it hard to unwind. I am trying to take one day a week away from the computer and any work things to get a fresh perspective.

What is your favorite quote?

Cultivate your garden — (Voltaire)
Color is my daylong obsession, joy, and torment — (Monet)

Where can people find out more about your business?

Etsy: zouzousbasement
Website: zouzousbasement
Blog: susannah-zouzousbasement
Facebook: zouzousbasement
Instagram: zouzousbasement
Pinterest: zoub

Is there anything else you’d like to share?

I’ve taught children, especially teenagers, for a long time. My advice to them, or anyone, is:

Find your passion, nurture it, and keep practicing. Practice is really the only way to get better at anything. Malcolm Gladwell said that you have to practice something for 10,000 hours before you become an expert at it.


If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.