Social Media

Contributor post by Alicia from AliciasFindings

Social media marketing has become the way to retain existing and bring in new clients to your business. There are so many different sites and they all have their own target markets. Which site(s) you use depends on who you are looking to bring in to your business.

Here at  CIJ we want to know what is your favorite social media to use for your business? Why is it your favorite? What about it helps your business,etc?

Mrs.A. from 2aEmporium says this is a hard one. I’ve increased my social media presence with several new-to-me social media venues.. The main venue I have been using is tried and true, but I have begun another one recently that I believe is increasing my Google hits. So….it has increased my sales.

The envelope please…Google+.

Google+ is my new favorite social media. It is much like Pinterest in that you can make collections. People can follow you or follow certain collections you have made. You comment, like and repost items…again very similar to Pinterest. I also like that the pictures are large. It appears you can put anything on Google+ because all you have to do is copy and paste the link into a post. But what I like most is posting on Google+ appears to give my shop an increased Google presence, and therefore, more sales.


Stock Lane Studio from StockLaneStudio said We Heart It is one of my favorite social media platforms.
It is geared toward a younger audience and is very visual.
It is easy to post on We Heart it right from Etsy.
I usually get Etsy views from We heart It.

I think it’s important to try out different platforms and then pick a few to concentrate on because it can get overwhelming. But don’t delete or abandon the other platforms. You might want to try them out later. And by opening an account in your shop name, you are reserving your shop presence on that platform: no one else can open an IG or Pinterest account or any other.


Diana from joliefemmebydiana states that I like all the SM mentioned above and do wish to try We Heart It.

I want to talk about Wanelo. I have been on there for a long time and it started to seem a waste when they stopped posting to FB and stopped allowing us to make stories.

However, it is easy to post Polyvore collages to Wanelo instead of stories and it works well with Google+. I have been able to post my Wanelo collections there and get some shop views from it too.

I use Wanelo every day to promote my shop and my fellow etsians and there is also the capability to sell straight from the site too. I have many connections on Wanelo and that is the key to getting more exposure. You have to follow more people and post regularly.

I like the large format of the images and you can add hashtags in the comments. It’s very easy to click from Wanelo to Etsy to shop too. I’m going to stick with it for a while longer.


spoiledfelines1 from SpoiledFelinesArt says as one of the team leaders on Twitter, I’ll talk about why I like being on Twitter!

I got into Twitter because a team that I was a member of had Twitter parties … I thought it would be a great way to be social with other team mates and followers. And it was!

I not only got to tweet my own items and have them retweeted by others, but also retweet others’ items as well. During the Twitter parties, there was a lot of chit chat, and it was a great way to meet other team members and followers from around the globe.

I really enjoyed the fun and engaging conversation that is afforded via the Twitter parties!

LinorStore – #CIJJewelryTrunkShow

Contributor post by Opal of  ApronStringsOwlLady

Virtual Jewelry Trunk Show – Linda from LinorStore



1. Please introduce yourself! What is the name of your shop? What city and country do you live in?

I’m Linda B. and I’m married and live in Elgin, IL. My shop is Linor Shop

2. Tell us the story of your work – what inspires you?

My inspiration is making Judaica jewelry and Jewish women’s head-coverings using wire, beads and charms.

3. What is your creative process?

I’m mostly self-taught and have taken a couple of classes in wire-wrapping. For a kippah (women’s yarmulke) I start with wire and beads and turn them into circles and spirals until my hands and eyes tell me I’m done. I don’t work with a pattern and purposely do not make them round because only G-d is perfect.

4. Where do your materials come from?

Online bead and wire shops and Facebook sellers.

5. Do you take custom orders?

I love taking custom orders. That is my specialty, meeting and exceeding my customers’ expectations.

6. What do you want us to know about you that is unique and innovative?

I value the traditions of Judaism and want to help my clients get elegant designs for bar and bat Mitzvahs and other happy occasions

7. What are your social media sites?

You can find me on:

Pinterest: lindab142
Instagram: lindab142
Facebook: linorstore
Twitter: lindab142
Wanelo: lindab142

Leadership Spotlight – EponasCrystals

Contributor post by Alicia of AliciasFindings


Leaders are an essential part of any team or organization. Leaders help other members succeed and grow as well as help the Captain achieve their objectives. Here at Christmas in July we have some wonderful Leaders and we want to honor your accomplishments in what we are calling Leadership Spotlight.


Nancy Duncan from EponasCrystals is our honoree today

1. What made you decide to join the CIJ team and what do you love about the team?

I joined because I thought the team would help me learn a lot about promotion and networking on Etsy.

2. What made you decide to become a CIJ team leader and what do you enjoy most about being a team leader?

I am pretty active on Pinterest and thought I could help with the teams promotion there. Since it’s pretty much a visual tool, it suits me perfectly.

3. What is your style of leadership?

I’m pretty much a hands off leader, and only step in when I’m needed.

4. Tell us about yourself and your shop.

I have been an IT manager for over 30 years in my “real life” outside of Etsy, and will soon be retiring from my job. I’ve worked at the same company for 36 years. I’m married and live just out side of a small town in the mid west. We have two grandchildren and a cat.

My shop is bohemian eclectic jewelry and accessories. I grew up in the seventies and still have that “hippie” in me. I love learning new techniques and am a self-taught jewelry maker. I hope to be able to devote myself full-time to it after I retire.

5. What are your social media sites?







#CIJPopUpMarket #2 – LuDesignsCreations

Contributor post by Alicia of AliciasFindings

#CIJPopUpMarket #2 – Lucy from LuDesignsCreations



1. What is the name of your shop and what is unique about your shop?

The name of my shop is LuDesignsCreations. My name is Lucy so it was easy to combine it with designs. Because so many wanted to use LuDesigns I added creations because create is what I do.

2. Where do you live and how does where you live influence your creativity?

I live in the city of Chicago, Illinois. We are right on Lake Michigan. Nature is what influences my designs and I use a lot of natural stones, gems, etc in my designs. I also recycle sterling silver by melting it and recasting it into new designs.

3. What is it about having your own business that you love?

I am retired now after running several businesses in my career. My last position was lending to small business from a large bank where I met so many business owners. Having the knowledge to encourage and help them be successful in their endeavors taught me a lot about running my own business and it very rewarding to utilize my love of designing with a successful venture of my own.

4. What is your greatest business achievement?

The success of my business has allowed me to take classes and enhance my love of design. I became a silversmith and make m own designs. This is rewarding to me.

5. How would you like to see your business evolve?

As i get older it becomes more difficult to do two and three-day shows so I am learning to do what is necessary to enhance my online business endeavors. I keep studying ways to make my products more visible so they are found on social media.

6. What are your social media sites?





Social Media And Its Impact On Your Small Business

Contributor post by Alicia of AliciasFindings

Social media are  tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

These tools are a great way for Small Business to network, publish and market their works.

Christmas in July team asked how Social media impact their business and also what they use it for.

Social Media Icons

Social Media Icons

Nancy Duncan of EponasCrystals states:

I use pinterest, facebook, twitter and amazine. Just started on tumblr.

I seem to have the best response on pinterest, but that is also my favorite.

Facebook doesn’t bring in much traffic at all, but I don’t devote much time to it.

I post my items from my shop. Basically use it as advertising, although I do reciprocate with LIKES, follows, etc. I just don’t get much interaction.



AliciasFindings says:

I use my social media accounts to network with other sellers,so I can learn things to help my shop grow.
I also use it to publish my items-usually on facebook and pinterest.

I use pinterest as a marketing helper by finding all kinds of business tutorials and info so I can use it in my shop or for my shop.






Lin Collette of rhodyart lets me know:

I have a love-hate relationship with social media because I really am not sure it’s worth the time and effort.

My Facebook page ( is where I really do like to post things, but it’s not just my work I’ve wanted to post. Rather, I like to share information on art and such. Problem is that people don’t seem to be interested – or FB doesn’t like the posts (more likely). But I really would like to see FB as an interactive tool – it’s just not working out that way.

I’m trying to become more enthusiastic about Pinterest ( and need to radically overhaul my boards, clean out the old stuff, add the new.

I also use Twitter but admit to its limited effectiveness because tweets number in the millions – one is lucky to get one view for a tweet I think. I don’t often tweet directly but, rather, have my FB page set up so that FB posts are automatically tweeted. (

I’m still trying to determine what other social media I want to use. I’d like to use Instagram but again, I think the volume of posts outweighs its usefulness. I also hate that I’d have to use my smartphone to post since I haven’t mastered the fine art of copying links anywhere.

I haven’t used Tumblr enough to judge its usefulness either.


Heather of CallunaMuse talks about:

I am a Pinterest addict, so it is a mix for me, between posting my shop items, and pinning my interests like a mad woman. It’s hard to tell how much traffic I get from it, but it is relatively low maintenance, so I plan to continue with it.

I don’t use my facebook business page as much because it hasn’t been the best social media medium for me. I have tried the paid posts in the past and they don’t generate the interest I think paid ads should. And when only five people are ‘allowed’ to see your post, it seems rather silly to put too much effort into it.

I do use twitter quite a bit. I post my items, and I retweet things that interest me. I like using it, but it moves so fast sometimes!

I just started up an instagram, and I am excited to use it more. I have gotten as far as a profile pic so far haha but right now I am just getting used to the navigation, and checking out everyone else’s! I think I am most excited to use this one, as everyone keeps saying that it has made a huge difference in sales and traffic for them.

I am also using other avenues like wanleo, and bestie. Again, I’m not sure of the usefulness yet, but for me, I like to get myself out there wherever I can.


AngsanaSeedsPhoto posts:

Of all my social media accounts, I use my Facebook business page the most. I use it primarily to post my shop items, promotion and share daily photos. I will also pay for Facebook ad depending on the post and response. I also use it to network with sellers.

I do use twitter, but mostly to retweet photography-related post.

I also use Pinterest, but not as much because I find it very addictive and am not sure how much sales it generated for me.

Instagram is one social media that I plan to get more enthusiastic with.


Dawn Whitehand of DeeDeeDeesigns said:

I use social media to post my new products. I then also share these to groups and communities (facebook & google).

I used to use Facebook the most, but with the changes to Facebook with the visibility of posts to fans I have began exploring the use of other sites more.

I use twitter to promote my products and also to share fellow team mates posts and team posts.

So it is also a networking thing.

This does drive traffic to my shop, though maybe not so much sales – but my understanding is that the Etsy logarithms (which are always changing) take into account traffic. So even if sales aren’t necessarily generated, the increased traffic makes my shop more ‘visible’ on Etsy.

My understanding also is that this increased traffic increases your visibility on Google.

I also maintain a blog where I post general posts about my artwork and also posts specific to my Etsy shop. I also have direct links to my shop from my blog, which I also have on my Facebook page.

I use Pinterest to post my products and cross reference them on boards – for example I have a ‘My Jewellery’ board, but also have a ‘Jewellery’ board where I post other jewellery, but also post my jewellery randomly amongst the other posts. i am also on several group boards, and do get quite a few repins from these boards, and a reasonable number of shop clicks.

My most recent venture has been instagram and have only been on it for about six months…. I do get a reasonable amount of ‘likes’ and am unsure of the traffic drive at this point – but its a fun medium.