Leadership Spotlight – EponasCrystals

Contributor post by Alicia of AliciasFindings


Leaders are an essential part of any team or organization. Leaders help other members succeed and grow as well as help the Captain achieve their objectives. Here at Christmas in July we have some wonderful Leaders and we want to honor your accomplishments in what we are calling Leadership Spotlight.


Nancy Duncan from EponasCrystals is our honoree today

1. What made you decide to join the CIJ team and what do you love about the team?

I joined because I thought the team would help me learn a lot about promotion and networking on Etsy.

2. What made you decide to become a CIJ team leader and what do you enjoy most about being a team leader?

I am pretty active on Pinterest and thought I could help with the teams promotion there. Since it’s pretty much a visual tool, it suits me perfectly.

3. What is your style of leadership?

I’m pretty much a hands off leader, and only step in when I’m needed.

4. Tell us about yourself and your shop.

I have been an IT manager for over 30 years in my “real life” outside of Etsy, and will soon be retiring from my job. I’ve worked at the same company for 36 years. I’m married and live just out side of a small town in the mid west. We have two grandchildren and a cat.

My shop is bohemian eclectic jewelry and accessories. I grew up in the seventies and still have that “hippie” in me. I love learning new techniques and am a self-taught jewelry maker. I hope to be able to devote myself full-time to it after I retire.

5. What are your social media sites?

Pinterest: www.pinterest.com/eponascrystals/

Facebook: www.facebook.com/crystalsbyepona

Twitter: twitter.com/eponascrystals

Wanelo: wanelo.com/eponajewels

Instagram: instagram.com/eponascrystals/

Tumblr: eponascrystals.tumblr.com/

#CIJPopUpMarket #2 – LeTanuki

Contributor post by Alicia of AliciasFindings

#CIJPopUpMarket #2 Shop – Juliette from LeTanuki



1. What is the name of your shop and what is unique about your shop?

I run “Le TANUKI”, a colorful shop holding my Japan inspired creations. I have been a Japan enthusiast and kimono collector for a long time. While searching for cute accessories for my everyday outfits, I have realized that items often presented a very “classical” feeling –showing nothing of Japan’s modern and dynamic patterns. So, I have decided to create them… using my own arts! People around me have been super receptive, and so here I am starting on Etsy!

2. Where do you live and how does where you live influence your creativity?

I live in France and have worked for a few years in Paris. There, I joined several fashion and home decor brands –including a Japanese group. Those jobs experiences taught me a lot about fashion and clothes – from design to production. Le Tanuki has permitted me to associate this knowledge with my artistic side, as I create all my motifs myself!

3. What is it about having your own business that you love?

It’s both thrilling and frightening! You’re on the boat alone and never truly now what the next wave will bring. But working on your own projects and connecting with fellow creators and art lovers is absolutely amazing. It is really rewarding as it makes me grow up as both an artist and person!

4. What is your greatest business achievement?

Le TANUKI is a very young shop so for the moment: definitely my first sale! But I connect more and more with incredible people, so business put aside, meeting artists from all over the world is getting very precious to me.

5. How would you like to see your business evolve?

I would love to be able to create and sell 2 collections per year – as classical store brands do. Creating new articles (like stationery or linen and cushions) would also be great. Be you know, Le TANUKI is still a toddler, so I am going one step at a time!

6. What are your social media sites?

I run a Japan & Kimono oriented tumblr > tanuki-kimono.tumblr.com/

and also have a Facebook > www.facebook.com/pages/Le-Tanuki/984089304937667

Feel free to join and/or stop to chat!

#CIJPopUpMarket – CartoCreative

Contributor post by Alicia of AliciasFindings

Virtual PopUpMarket – CartoCreative



1. What is the name of your shop and what is unique about your shop?

My shop name is CartoCreative and we sell geographic art prints. Each work is made by hand and is inspired by our real life travels and interests. We offer multiple size, color, and customization options.

2. Where do you live and how does where you live influence your creativity?

We recently moved to St. Catharine’s in the Niagara Region of Southern Ontario, Canada. The city definitely has a beauty and charm that influences our creativity. We are planning on opening a shop in the near future and hope to add to the city’s progressive and flourishing art scene.

3. What is it about having your own business that you love?

I have always wanted to have my own business. I love being able to create something with my own hands and share it with other people. I am a crazy workaholic, so rather than having more spare time, I have a lot less, but I like being able to work as often as I can.

4. What is your greatest business achievement?

My biggest business achievement is buying a storefront, it made the whole business seem a lot more real.

5. How would you like to see your business evolve?

I would love to keep expanding. I am always working on new products and have so many ideas. I also cannot wait until our store front is actually open to the public.

6. What are your social media sites?

Facebook: www.facebook.com/CartoCreative

Twitter: twitter.com/cartocreative

Instagram: instagram.com/cartocreative/

Pinterest: www.pinterest.com/cartocreative/

Tumblr: cartocreative.tumblr.com/

Etsy: www.etsy.com/shop/cartocreative

Website: cartocreative.com

Social Media And Its Impact On Your Small Business

Contributor post by Alicia of AliciasFindings

Social media are  tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

These tools are a great way for Small Business to network, publish and market their works.

Christmas in July team asked how Social media impact their business and also what they use it for.

Social Media Icons

Social Media Icons

Nancy Duncan of EponasCrystals states:

I use pinterest, facebook, twitter and amazine. Just started on tumblr.

I seem to have the best response on pinterest, but that is also my favorite.

Facebook doesn’t bring in much traffic at all, but I don’t devote much time to it.

I post my items from my shop. Basically use it as advertising, although I do reciprocate with LIKES, follows, etc. I just don’t get much interaction.

Pinterest: www.pinterest.com/eponascrystals/
Facebook: www.facebook.com/crystalsbyepona
Tumblr: eponascrystals.tumblr.com/
Twitter: twitter.com/eponascrystals
Amazine: www.amazine.com/user/eponascrystals


AliciasFindings says:

I use my social media accounts to network with other sellers,so I can learn things to help my shop grow.
I also use it to publish my items-usually on facebook and pinterest.

I use pinterest as a marketing helper by finding all kinds of business tutorials and info so I can use it in my shop or for my shop.

Pinterest: www.pinterest.com/AliciasFindings

Facebook: https://www.facebook.com/pages/Alicias-Findings/113535328774145

Wanelo: http://wanelo.com/aliciasfindings

Google+: https://plus.google.com/u/0/111140267387525827813/posts


Lin Collette of rhodyart lets me know:

I have a love-hate relationship with social media because I really am not sure it’s worth the time and effort.

My Facebook page (facebook.com/rhodyart) is where I really do like to post things, but it’s not just my work I’ve wanted to post. Rather, I like to share information on art and such. Problem is that people don’t seem to be interested – or FB doesn’t like the posts (more likely). But I really would like to see FB as an interactive tool – it’s just not working out that way.

I’m trying to become more enthusiastic about Pinterest (pinterest.com/rhodyart) and need to radically overhaul my boards, clean out the old stuff, add the new.

I also use Twitter but admit to its limited effectiveness because tweets number in the millions – one is lucky to get one view for a tweet I think. I don’t often tweet directly but, rather, have my FB page set up so that FB posts are automatically tweeted. (twitter.com/rhodyart).

I’m still trying to determine what other social media I want to use. I’d like to use Instagram but again, I think the volume of posts outweighs its usefulness. I also hate that I’d have to use my smartphone to post since I haven’t mastered the fine art of copying links anywhere.

I haven’t used Tumblr enough to judge its usefulness either.


Heather of CallunaMuse talks about:

I am a Pinterest addict, so it is a mix for me, between posting my shop items, and pinning my interests like a mad woman. It’s hard to tell how much traffic I get from it, but it is relatively low maintenance, so I plan to continue with it.

I don’t use my facebook business page as much because it hasn’t been the best social media medium for me. I have tried the paid posts in the past and they don’t generate the interest I think paid ads should. And when only five people are ‘allowed’ to see your post, it seems rather silly to put too much effort into it.

I do use twitter quite a bit. I post my items, and I retweet things that interest me. I like using it, but it moves so fast sometimes!

I just started up an instagram, and I am excited to use it more. I have gotten as far as a profile pic so far haha but right now I am just getting used to the navigation, and checking out everyone else’s! I think I am most excited to use this one, as everyone keeps saying that it has made a huge difference in sales and traffic for them.

I am also using other avenues like wanleo, and bestie. Again, I’m not sure of the usefulness yet, but for me, I like to get myself out there wherever I can.


AngsanaSeedsPhoto posts:

Of all my social media accounts, I use my Facebook business page the most. I use it primarily to post my shop items, promotion and share daily photos. I will also pay for Facebook ad depending on the post and response. I also use it to network with sellers. www.facebook.com/AngsanaSeeds

I do use twitter, but mostly to retweet photography-related post. twitter.com/angsanaseeds

I also use Pinterest, but not as much because I find it very addictive and am not sure how much sales it generated for me. www.pinterest.com/angsanaseeds/

Instagram is one social media that I plan to get more enthusiastic with. instagram.com/angsanaseeds/


Dawn Whitehand of DeeDeeDeesigns said:

I use social media to post my new products. I then also share these to groups and communities (facebook & google).

I used to use Facebook the most, but with the changes to Facebook with the visibility of posts to fans I have began exploring the use of other sites more.

I use twitter to promote my products and also to share fellow team mates posts and team posts.

So it is also a networking thing.

This does drive traffic to my shop, though maybe not so much sales – but my understanding is that the Etsy logarithms (which are always changing) take into account traffic. So even if sales aren’t necessarily generated, the increased traffic makes my shop more ‘visible’ on Etsy.

My understanding also is that this increased traffic increases your visibility on Google.

I also maintain a blog where I post general posts about my artwork and also posts specific to my Etsy shop. I also have direct links to my shop from my blog, which I also have on my Facebook page.

I use Pinterest to post my products and cross reference them on boards – for example I have a ‘My Jewellery’ board, but also have a ‘Jewellery’ board where I post other jewellery, but also post my jewellery randomly amongst the other posts. i am also on several group boards, and do get quite a few repins from these boards, and a reasonable number of shop clicks.

My most recent venture has been instagram and have only been on it for about six months…. I do get a reasonable amount of ‘likes’ and am unsure of the traffic drive at this point – but its a fun medium.

Blog dawnwhitehand.wordpress.com
Facebook www.facebook.com/deedeedeesignsaustralia
Twitter www.twitter.com/deedeedeesigns
Google+ plus.google.com/u/0/+DawnWhitehand
Pinterest www.pinterest.com/dawnwhitehand
Instagram www.instagram.com/dawnwhitehand