Contributor post by Michelle of EviesToolEmporium
Tell us about yourself.
I am Vandana, founder of the Etsy shop, theDelhiStore. I love textiles, diverse cultures and handicrafts.
When did you open your business and what make you decide to do so?
I opened my Etsy shop in the year 2012. After completing college and working in IT education for a while I left my job as I wasn’t enjoying it much. Few years later I decided to combine my passion with my work, and start my own business in the textile industry.
Tell us a bit about your products.
I promote the work of Indian artisans who practice century-old handicrafts which require a lot of skill and patience. I sell hand block printed fabrics which are printed using hand carved wooden stamps, hand-woven fabrics, vintage fabrics, hand carved wooden stamps and trims. I also take custom printing work.
What inspires your work?
The urge to promote dying regional handicrafts and help save the livelihoods of the people who practice these crafts drives me and gives me a sense of purpose and direction in my work.
What are your future goals for the business this year? What is your dream for this business?
To setup a ready to wear and made to order garments section made from my fabrics.
I see my business becoming a known name among people who value handmade things, quality, hard work and support slow fashion.
What makes your business stand out from businesses that sell similar products?
Quality and designs.
Tell us a bit about your work space. Do you have a separate studio?
Yes, I do have a separate work space where I store all my fabrics and work.
What have you learned since opening your business that you wish you had known before hand?
I wish I had not overstretched myself in running my business and should have given my health and fitness a priority but now I have mend my ways.
Any advice for those thinking about selling on Etsy?
Success doesn’t come overnight-it requires a lot of hard work and persistence, so, take one step at a time, and give your best. Also, put your customers first, and provide the best quality products and best possible customer service.
What is your favorite quote?
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” – Benjamin Franklin
Where can people find out more about your business?
If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.