Tell us about yourself.
Hi! My name is Joom Klangsin. I’m an artist and designer who live in San Francisco Bay Area, California with my husband and my dog, Seven.
I graduated with a degree in Bachelor of Fine Arts from Bangkok, Thailand.
In 1996 I studied graphic design at the Academy of Arts University, San Francisco, California.
When did you open your business and what make you decide to do so?
I started my business in 2006. I’ve never thought of myself as a seller. I’m more like a shopper and want to see the products that I like on the market. That is when I decided to start my small business. I think that actually helps me to understand what the shoppers like and helps me to see things from their point of view.
Tell us a bit about your products.
Joom design is a home decor and accessories brand.
I personally create these pouches, bags, pillows, prints and artwork myself. Currently I’m working on my art work and pillow project, finding inspiration in the environment and the world around me. My style is simple, clean, and full of color and unique shapes.
What inspires your work?
I get inspiration from the things around me, and am especially interested in nature, textiles, art, love and architecture. I like to use simple raw materials to create a new design of my own.
What are your future goals for the business this year? What is your dream for this business?
This year, I want to finish updating my own website and be able to connect with my customers directly.
What makes your business stand out from businesses that sell similar products?
All my products are uniquely designed and created by me.
I also care very much about the customer service and always make sure my customers are happy.
Tell us a bit about your work space. Do you have a separate studio?
Part of my living space in my home was converted to my working studio.
What have you learned since opening your business that you wish you had known before hand?
I wish I knew the important of marketing. I wish there were social media back then. It’s a lot easier now.
Any advice for those thinking about selling on Etsy?
I ’ve read some of Etsy seller’s advice. The best advice that I really like.
Think of yourself shopping on a website and think of all the things you’d wish were
in the descriptions and the images, and do that for your shop.
Make your shop looks professional.
This includes having well products, good descriptions, especially in your profile and shop policies.
Maintain a high standard of customer service and respond to inquiries as promptly as possible.
What people see on Etsy is all they likely know of you.
When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?
I love cooking, work on my gardening and paint sometimes.
What is your favorite quote?
“Kindness is a language which the deaf can hear and the blind can see.”
Where can people find out more about your business?
Is there anything else you’d like to share?
That’s about it.
If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.