Social Media

Contributor post by Alicia from AliciasFindings

Social media marketing has become the way to retain existing and bring in new clients to your business. There are so many different sites and they all have their own target markets. Which site(s) you use depends on who you are looking to bring in to your business.

Here at  CIJ we want to know what is your favorite social media to use for your business? Why is it your favorite? What about it helps your business,etc?

Mrs.A. from 2aEmporium says this is a hard one. I’ve increased my social media presence with several new-to-me social media venues.. The main venue I have been using is tried and true, but I have begun another one recently that I believe is increasing my Google hits. So….it has increased my sales.

The envelope please…Google+.

Google+ is my new favorite social media. It is much like Pinterest in that you can make collections. People can follow you or follow certain collections you have made. You comment, like and repost items…again very similar to Pinterest. I also like that the pictures are large. It appears you can put anything on Google+ because all you have to do is copy and paste the link into a post. But what I like most is posting on Google+ appears to give my shop an increased Google presence, and therefore, more sales.


Stock Lane Studio from StockLaneStudio said We Heart It is one of my favorite social media platforms.
It is geared toward a younger audience and is very visual.
It is easy to post on We Heart it right from Etsy.
I usually get Etsy views from We heart It.

I think it’s important to try out different platforms and then pick a few to concentrate on because it can get overwhelming. But don’t delete or abandon the other platforms. You might want to try them out later. And by opening an account in your shop name, you are reserving your shop presence on that platform: no one else can open an IG or Pinterest account or any other.


Diana from joliefemmebydiana states that I like all the SM mentioned above and do wish to try We Heart It.

I want to talk about Wanelo. I have been on there for a long time and it started to seem a waste when they stopped posting to FB and stopped allowing us to make stories.

However, it is easy to post Polyvore collages to Wanelo instead of stories and it works well with Google+. I have been able to post my Wanelo collections there and get some shop views from it too.

I use Wanelo every day to promote my shop and my fellow etsians and there is also the capability to sell straight from the site too. I have many connections on Wanelo and that is the key to getting more exposure. You have to follow more people and post regularly.

I like the large format of the images and you can add hashtags in the comments. It’s very easy to click from Wanelo to Etsy to shop too. I’m going to stick with it for a while longer.


spoiledfelines1 from SpoiledFelinesArt says as one of the team leaders on Twitter, I’ll talk about why I like being on Twitter!

I got into Twitter because a team that I was a member of had Twitter parties … I thought it would be a great way to be social with other team mates and followers. And it was!

I not only got to tweet my own items and have them retweeted by others, but also retweet others’ items as well. During the Twitter parties, there was a lot of chit chat, and it was a great way to meet other team members and followers from around the globe.

I really enjoyed the fun and engaging conversation that is afforded via the Twitter parties!

Leadership Spotlight – DeeDeeDeesigns

Contributor post by Alicia of AliciasFindings

Leaders are an essential part of any team or organization. Leaders help other members succeed and grow as well as help the Captain achieve their objectives. Here at Christmas in July we have some wonderful Leaders and we want to honor your accomplishments in what we are calling Leadership Spotlight.


Dawn Whitehand from DeeDeeDeesigns is our next honoree

1. What made you decide to join the CIJ team and what do you love about the team?

I joined the team as I saw a call out for blog writers (I can’t remember where) and joined to become more involved with that aspect of Etsy.

2. What made you decide to become a CIJ team leader and what do you enjoy most about being a team leader?

I became a leader after applying to be a blog writer via Michelle, so became a leader almost straight away. I enjoy interacting with other shop owners and also the other leaders…. it is good to development closer relationships with people even though you have never met them.

3. What is your style of leadership?

I think my style is friendly and easy-going – no pressure. Most people with a shop have ‘other’ jobs, so the last thing they want is pressure which also takes away the enjoyment of Etsy.

4. Tell us about yourself and your shop.

I have been a practising artist for about eighteen years and have exhibited widely, including internationally. I have also written a lot about art and have been published. My exhibition work is mainly sculpture and my Etsy shop is where I sell the tablewares and jewellery which I also enjoy making between exhibitions and other projects.

5. What are your social media sites?




Google +:

Instagram :

Leadership Spotlight – License2Craft

Contributor post by Alicia of AliciasFindings

Leaders are an essential part of any team or organization. Leaders help other members succeed and grow as well as help the Captain achieve their objectives. Here at Christmas in July we have some wonderful Leaders and we want to honor your accomplishments in what we are calling Leadership Spotlight.


Debbie Gilbert from License2Craft is our honoree today

1. What made you decide to join the CIJ team and what do you love about the team?

I originally joined this team as after opening my new shop I started to hear all this “buzz” about an upcoming Christmas In July event and came across this team in search and wanted to know more. So far I love the fact that people are willing to network,uplift each other and celebrate the fact that we are each here with different businesses and idea’s but all with a common goal of success.

2. What made you decide to become a CIJ team leader and what do you enjoy most about being a team leader?

I was invited to join by Michelle from Evies Tool Emporium and was very intrigued by all she wrote. I have just recently become a “leader” and am still learning the “ropes” of the responsibility and enjoy the networking aspect of it all so far.

3. What is your style of leadership?

Hmmmm, never thought about this before. Guess I would like to think Transformational in that I would like to encourage the group to pursue their innovative and creative ideas and actions. And assist to motivate the group by strengthening team optimism, enthusiasm, and commitment.

4. Tell us about yourself and your shop.

I am originally from a small town in Bryant Pond, Maine. I grew up on a farm and worked as a teen at the local Phone Company as a switchboard operator. Now if you haven’t ever heard of Bryant Pond Tel. Co. , it was the last Hand Crank Telephone system in North America! Just think of the Andy Griffith show and them talking on the candle stick phones and that was us. My husband and I moved to Florida just 2 years ago to escape the cold & snow of the north and to be able to enjoy sailing 12 months a year instead of 3-4. I opened my shop June 1st of this year that features Natural Hot/Cold Therapy Wraps & Packs. Having been diagnosed with Fibromyalgia back in 1993, I feel I can honestly say I know my product and am personally aware of the benefits it can bring.

5. What are your social media sites?



With the intention of adding more as I progress.

#EtsyCIJBusinessExpo – DeeDeeDeesigns

Contributor post by Alicia of AliciasFindings

#EtsyCIJBusinessExpo – DeeDeeDeesigns



1. What item in your shop drives your Etsy business and what makes it special?

Ceramic Tablewares

My Ceramic Tablewares drive my business on Etsy. My other items are also popular, however the tablewares are a unique product that draws the customer into the store. This is because all products are one of a kind and of a high quality. They are made with care and creativity, and the option to customise products with different surfaces and glazes is appealing to the consumer.
The fact that I emphasize sustainability in my packaging is also a concept that appeals to many people.

2. How would you like to see your business evolve?

Recently I reached a milestone of 100 sales, so of course I would love that to evolve to 200 sales. I would love to approach more magazines and lifestyle blogs for features to help grow and expand my Etsy profile and business.

3.How have your peers influenced your work?

My peers in both ceramic and jewellery design are very influential from a developmental perspective. I love looking at their work and learning new methods that help trigger new ideas. they also help to keep me motivated!

4. What business class(es) have you taken that have impacted your business?

I have completed a cert 4 in small business management which was great in setting up a business plan, setting goals and also learning about tax and the more ‘legal’ aspects of running a business.

I also participated in the Etsy Revolution course offered by Etsy earlier in the year, which was also great for learning specific things about things like SEO and product descriptions.

Recently I have enrolled in the new Etsy course Creative Courage Challenge, and am looking forward to participating.

5. Have you achieved Brand Awareness?

It is hard to say…. i think I have through my tablewares range – this is something feedback would be great for – am I recognizable?

6. What is one unique idea you came up with to market your business?

That is an interesting question, and I will have to think of something unique – but for now most of my marketing is via social media and networking.

7. What are your social media sites?




Google +:

Instagram :

Treasury Challenge Winner June – madmaxshop

Contributor post by Alicia of AliciasFindings

On Etsy many shop owners curate treasuries. A treasury is a curated shop gallery comprised  of 16 items from any shop.  Most of the time they are done by theme, color or anything you can imagine.

The Christmas in July team has challenges to create treasuries centered on themes of our choosing. We then pick a winner based on views, creativity and the like.

The June winner is madmaxshop who loves vintage fashion of all kinds!

1 and 2. What made you start your shop on Etsy and what got you into Vintage?

A love for fashion. Upon realizing the younger generation’s appreciation and demand for vintage had increased in the last decade I decided to open a shop offering unique and one-of-a kind vintage items that could not be found anywhere else. New York is a great city and it is an ultimate resource for the finest in vintage fashion and accessories.



3. What Era of Vintage appeals to you most?

Despite the hardships of WWII, the 1940’s were still a brilliant decade for fashion. Joan Crawford’s shoulder pads…Christian Dior’s New Look…statement jewels…power dressing.

Both men and women retailored outfits leftover from the 30’s. Remake what’s old (upcycle)…just like today. As more American men were being drafted, women at home remade their left behind clothing into slim-fitting pants, blouses, and jackets…Katherine Hepburn’s timeless style. Less was the norm and no more unnecessary undergarments. Shoulder pads added interest to the silhouette and as decades followed, 40s fashion made a repeat performance influencing fashion in the late 70s and early 80s…Joan Collins, Dynasty!


4. What, if any crafts do you like to do or would love to try?

I would like to try jewelry design with inspiration evolving from the vintage mid-century statement jewels. Bare, curving bouquets, bows and fans of the 1940s and 1950s. This style is known as Retro Modern.


5. What are your social media sites:

#CIJParty 2015 – Tutorial: Shaun The Sheep

Contributor post by Alicia of AliciasFindings

“Tutorial for Shaun The Sheep” by Megha Silvano from byTheArtBug



shaun bw1

Materials Used



Air Drying Black Clay (Or you can add color to white clay)

Air Drying White Clay

Black Permanent Marker

Hot Glue/ Super Glue/ Fabric Glue


*The one I made is about 3″ in Size, you can adjust the material according to the size you can want to make.*

Tutorial Directions

Step by Step tutorial Shaun The Sheep

From Black Clay Roll out a Small Oval Shape for head, like this,


Roll one more similar shape but bigger in size (abt 1.5 times) for the body

3- Copy

Make a small elongated drop like shape for ears,


Use toothpick to shape the inside of the ear,


Make both ears in the same way,


Attach the ears to the head,


Lower them,


Use the toothpick to make nostrils,



Use the toothpick again to make a hollow sockets on the head like this to glue the eyes,


Roll the white clay into small round balls to make the eyes,


Take the Cotton and pinch small parts and roll them up,


Prepare your cotton like this to make the wool,


Tutorial Directions/Photo Glue on the tiny cotton balls to head, You can use fabric/super glue for this, I prefer fabric glue as it is non-toxic,



Using the marker make the Eyeballs, Glue the eyes in place,


For the legs Cut the toothpick in size of the legs and shape the leg around it,


Shape to make the hoofs,


Using the toothpick, shape the hoofs,



Make all fore legs,


Attach the legs and then glue the cotton balls to the body, make the tail by gluing together a bunch of cotton balls,



Lastly Glue the head, for this you may want to use hot glue,


Social Media Sites:



Google +:



For the next #CIJParty post please see main party post.