#EtsyCIJ Small Business Spotlight – DesignstheLimit

Contributor post by Opal  from ApronStringsOwlLady

Small Business Spotlight – Richard and Tatiana From DesignstheLimit 

Personalized Crystal Nameplate with Clock with Custom Engraving & Choice of Font Selection for Personalization (Each - Optic Crystal Wedge)

DesignstheLimit

1. What made you start your small business?

Tatiana began her career in commercial construction specializing in sandblasted glass artwork in residential, commercial, and other applications. During her education, she has learned a number of skills and she loves to create artwork that is useful and appreciated. We started our Etsy shop while she was finishing her degree and we have been self-employed ‘Quit Your Day Job’ Etsians ever since.

2.  What do you feel is your greatest obstacle facing your small business?

Our biggest obstacle is time. As parents, our first obligation is to our children and they are at a formative age. We try to devote as much effort to their education and to improve the quality of their lives as we can. When we are done being parents, keeping house, and enjoying our lives we get the remaining time to work and share Tatiana’s artistic talents with the world. Our daughters are learning how to create their own artwork and will be selling their own creations on Etsy in the future!

3. What is the greatest strength you personally bring to your small business?

Our strength is diversity. Both of us have our own skills and use our talents in the manner in which we are able. We rely on each other for advice and to get a second opinion which is very different from our own. We are both educated and experienced in our trade, but our greatest strength is in our differences. We each have an very different abilities and between us we can take on a wide range of projects, incorporating our talents, and offering additional design and gift services to make our shop unique. We are making our way based on the service we provide and the manner in which we deliver.

4. What is your small business strategy? How have you set up your business in terms of goals, marketing, business planning, etc?

We are a B.B.B. Accredited Business in Hampton Roads Virginia, Winner of the Wedding Wire Couple’s Choice Award again in 2017, Member of the Virginia Glass Guild, and active both online and offline in making gift giving personal and creating artwork which is not easily forgotten. We have a number of social media pages, can be emailed directly, have a toll-free number, and love messaging with our customers here on Etsy. We plan to continue to expand our inventory and product selection in 2017 and look forward to making gift giving experiences moments to be remembered for our customers throughout the year.

5. What social media sites do you interact on?

GET SOCIAL @DESIGNSTHELIMIT
Facebook: www.facebook.com/designsthelimit
Twitter: www.twitter.com/designsthelimit
Pinterest : www.pinterest.com/designsthelimit
Instagram: www.instagram.com/designsthelimit
Tumblr: www.designsthelimit.tumblr.com

#EtsyCIJ Small Business Spotlight – StockLaneStudio

Contributor post by Dawn from DeeDeeDeesigns

Small Business Spotlight – Stock Lane Studio From StockLaneStudio

StockLaneStudio

StockLaneStudio

1. What made you start your small business?

I started for 2 reasons. My family and I move around a lot and I needed a job that I could take with me from country to country and state to state. With an Etsy business, I don’t have to start at the bottom of the employment ladder every time I move. My daughters and I also had a wonderful photographic collection of our wanderlust lifestyle and that is what I used to kickstart our business. Many of our photography art and cards are now in our second shop: stocklanephotography. But I do incorporate photography in the graphic designs of wall art and cards in our main shop: stocklanestudio.
OK, make that THREE reasons! I also had a driving need to express myself creatively and share my love of travel and nature with others. I love the interaction I get from the Etsy community!

2.  What do you feel is your greatest obstacle facing your small business?

Conquering SEO, getting those tags and titles just right. And keeping up with Social Media posting!!

3. What is the greatest strength you personally bring to your small business?

Custom art makes up a good portion of my online orders. I really love to contribute to someone’s special moment in life. I gather lots of details from customers so I can design just what they have in mind. I feel my greatest strength is the personal care I put into every package I send off.

4. What is your small business strategy? How have you set up your business in terms of goals, marketing, business planning, etc?

a).Design appealing products that are in demand; b). share my story and market my product; c). use a variety of methods to describe my products
a). Have products that people really want to buy.
This has involved a lot of trial and error for me. I create from my heart and then see which designs catch on. And the market is always evolving so my designs have to keep up.
b). I have to go get my customers, they won’t all come to me on their own. I have to work to draw customers to my shop.
Shoppers will not just magically appear, I have to work work work to get the word out, let them know I have awesome cards, prints and printables and convince them that they need them!
•Once they are in my shop, try to keep them there as long as possible. The longer a shopper is browsing my shop, the more likely they are to become buyers. I do this by trying to maintain a visually appealing home page and first listing page, by adding links to other similar listings in my shop, adding a little humor or interesting background to the listing description, and using up all 5 photos. I only have my social media links in one spot on my Etsy website. Once shoppers on in my Etsy store, I don’t want them leaving, even to visit my SM sites.
c). I use a variety of methods to describe my products. I never know how a shopper is finding my show or how they are viewing my shop. But more and more shoppers are using smartphones to shop. Which is a completely different way of seeing the shop than on a desktop. So I make sure my store looks good from both perspectives. And as a former teacher, I know that different people learn and interact with the world in different ways. So I have may ways to experience my shop: Detailed information is in the listing description, the materials section, one of the photo spots, in my shop about section, policies and FAQ’s and then also in back and forth conversations if need be.

5. What social media sites do you interact on?

Instagram@
www.instagram.com/stocklanestudio
Facebook@
www.facebook.com/SLSnyEtsy/
Pinterest@
www.pinterest.com/stocklanestudio/
WeHeartIt@
weheartit.com/StockLaneStudio
and more!