Contributor post by Cindy Humphrey of Cynhumphrey
Please join us in welcoming Tammy of OccasionsBoutique, our featured member!
Tell us about yourself.
My name is Tammy Boudreau, and I design wreaths and garlands. I have been happily married for 14 years, and I have two awesome daughters. I decided to attempt to make a wreath for Christmas a few years back, and it was at that time that I feel in love with designing wreaths, door swags, and garlands.
When did you open your business and what make you decide to do so?
I opened my Etsy shop in 2013. I have loved the appearance of mesh wreaths since the first time I laid eyes on them. I decided to give it a shot, and all of a sudden I was receiving orders from family members, co-workers etc.. I really enjoy making these wreaths and seeing the outcome.
Tell us a bit about your products.
I offer wreaths (and garlands) for all holidays, as well as everyday (non-seasonal). I love the colors that deco mesh has to offer, and I am addicted to ribbon. I truly believe that stepping outside of the box and mixing different tones is what has made my shop successful. I also use a ton of faux floral products and glittered picks to give fullness to all of my wreaths.
What inspires your work?
My clients truly are my inspiration. I am huge on customer service, and it is such a great feeling getting to know many of my clients, listening to their ideas, and then putting together a product that they fall in love with.
What are your future goals for the business this year? What is your dream for this business?
I would like to offer more ready to ship items, as well as add a few more of my character wreaths to my inventory. My character wreaths are my best seller, but they are also very time consuming.
What makes your business stand out from businesses that sell similar products?
I believe one of the most important factors in running a business is customer service. I really focus on customer service 100% of the time. I also custom design a lot of the decor found on my wreaths, items that can not be purchased in stores.
Tell us a bit about your work space. Do you have a separate studio?
I design my wreaths in my home office, and I have extra storage in my garage and a storage building. Staying organized is a must for me.
What have you learned since opening your business that you wish you had known before hand?
When I started selling on Etsy I had no idea the amount of work and research that would need to go into it. Online sales can be very misleading. You would think I can just create a product and list it and boom it sells. That is so wrong on every level.
Any advice for those thinking about selling on Etsy?
I would suggest to anyone wanting to open a shop to do the research. Take a look of others on Etsy and make sure that you can be in a competitive price range. Also, think outside of the box. I believe to be successful you must stand out. And always remember that customers are buying from the picture they see, so do not over edit your photos, and make sure to take good photos even if it takes a few more minutes.
When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?
I love spending time with my family and traveling.
What is your favorite quote?
Everything happens for a reason.
Where can people find out more about your business?
Etsy Shop: OccasionsBoutique
Is there anything else you’d like to share?
I love designing wreaths and hope to be making them for many years to come.
If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.