Member Feature: JewelryByREffa

Contributor post by Michelle of EviesToolEmporium

Please join us in welcoming Rachel Effa of JewelryByREffa, our featured member!

JewelryByREffa

JewelryByREffa

Tell us about yourself.

I live in Columbus, Nebraska, USA. I am married with one child, a daughter. I’ve lived in this town my entire life. Crafts and art have been a part of my life for as long as I can remember.

When did you open your business and what make you decide to do so?

I have always loved crafts. I got a seed bead loom at the age of 10 or so. My grandma also did beading and worked in craft store in Arizona. I would order beads from her store and make all sorts of things. At some point, I lost the desire and it was all put away.

I visited my grandparents in February 2011. While there, we looked at all her beading stuff and I was sent home with a lot of her extras and such that she didn’t need. In March of 2011, my home was robbed. I had most of my things that entertain me stolen. While waiting around for insurance and such, I dug out my seed beads that had been all mixed up and sorted them. From there, the desire to make jewelry once again
sprung up.

I started with the extras from my grandma and purchased some on my own. It just grew from there. I have now built up enough made pieces where I can start selling and keep up with demand if successful.

I would definitely say my grandma is the inspiration behind this. When they visited last summer, I showed her all the pieces I had made to that point. Her opinion on them meant the most to me.

I love jewelry and hope that shows in each piece that I have made.

Tell us a bit about your products.

I make, one of a kind, handmade jewelry pieces. They are made from stone, glass, and other materials from around the world.

What inspires your work

Many things inspire me. Sometimes it is a color palette. Or a scene from nature. Most of the time, it comes from the beads themselves. I choose what I want to work with and then lay them out in different patterns until I get something I like. Certain beads are bought with a certain idea in mind, but most are purchased without such thoughts.

What are your future goals for the business this year? What is your dream for this business?

My main goal for the year is to make enough profit to finally register my business name in my state. This also gives me time to try and come up with a catchier name, if possible. I also do craft shows throughout the state. My goal for 2017 is to get a stable set of shows to try and attend each year. My overall dream would be to make this a full-time career. My sister has experience in the jewelry industry, and to open a store with her would be an ultimate goal for me.

What makes your business stand out from businesses that sell similar products?

My biggest stand out feature is that no two pieces are the same. There may be two with a similar pattern, but the metal or stones would be different. One thing I find appealing about a handmade item is that even when replicated, there are no two that are exactly alike.

Tell us a bit about your work space. Do you have a separate studio?

At present, my work and storage space are where ever I can find space. I do have plans to clean out the computer room in my home to make a small work and storage space for myself.

What have you learned since opening your business that you wish you had known before hand?

Keeping up on promoting is more time consuming that I would have realized. I knew this whole venture would be lots of hard work, but just how much caught me off guard.

Any advice for those thinking about selling on Etsy?

Don’t give up and don’t let yourself fall into a promotion slump. Set up a set schedule on when you promote your store and stick with it. If you only have time to do it once a week, then just focus on making sure you do that. If able to promote 3 times a day, then stick with it. If you find that something doesn’t work, then don’t be afraid to make changes. Tweak items titles to improve SEO results. If able, study your views to see what people like, what they search for, how they found you, etc and work on improving that. Don’t let yourself get discouraged.

When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?

I like to read, write, paint/color to relax. I’m also a gamer, and often use my various types of videos games to relieve the stresses of life.

What is your favorite quote?

“Do or do not. There is no try.”- Yoda, Star Wars

Where can people find out more about your business?

I’m on a variety of social media sites. You can search for “jewelry by rachel effa” on the following: Facebook, Twitter, Pintrest, Google+, Instagram, and Tumblr.

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If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.

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Items Of The Week: October Finds

Contributor post by Michelle of EviesToolEmporium

Member Feature: Lorilan

Contributor post by Michelle of EviesToolEmporium

Please join us in welcoming Lori of Lorilan, our featured member!

Lorilan

Lorilan

Tell us about yourself.

My longtime love for jewelry became a career when I began to wholesale bridge jewelry from Italy in 1989. In the summer of 2010, my desire to have more control over the designs led me to delve further into the industry with Lori Kaplan Jewelry Design. My BFA from Moore College of Art is put to work with colorful designs exhibiting unexpected shapes and textures. I am solely the life force of the brand and do it all from designing to creation to final photography.

Tell us a bit about your products.

Colorful stones are the focus of my line and influence the unique designs. Many of my pieces feature semi-precious stones and recent pieces incorporate precious sapphires and emeralds. My classic, sophisticated yet understated jewelry is crafted from precious and semi-precious metals including sterling silver, 14K gold fill, 10-18K gold and 22K gold vermeil. New pieces will feature additional precious metals and stones and an expansion of the 18K gold line. I also offers limited edition pieces and one-of-akind creations.

What inspires your work

To keep growing and learning. I will never know enough.

Tell us a bit about your work space. Do you have a separate studio?

I have a studio in my apartment. It’s small and cozy but has everything that I need.

What have you learned since opening your business that you wish you had known before hand?

How to go about sourcing materials.

When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?

This is what I love to do. oh, and watch movies.

What is your favorite quote?

quote the raven never more ….. no idea why. just love edgar allen poe

Where can people find out more about your business?

Website: lorikaplanjewelry

Twitter: LoriKaplanJewel

Facebook: LoriKaplanJewelry

Instagram: LoriJewelry

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If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.

Items Of The Week: Halloween Mood

Contributor post by Michelle of EviesToolEmporium

New Team Member September

Contributor post by Michelle of EviesToolEmporium

Please join us in welcoming the new Etsy Christmas In July team member who joined in September! Take a moment to check out her shops, and share on social media using the hashtag #EtsyCIJ! Thank you!

Salwa fayk from BSBridaLShop says:

Hello all happy to be with you! I make wedding items handmade with love!

BSBridaLShop

BSBridaLShop

Member Feature: Clayfuffles

Contributor post by Michelle of EviesToolEmporium

Please join us in welcoming Karen of Clayfuffles, our featured member!

clayfuffles

clayfuffles

Tell us about yourself.

I LOVE creating! I not only have my Clayfuffles polymer clay shop but also a handmade jewelry shop on Etsy. Feelings of Love Jewelry! I make anything and everything clay, I quilt, make all types of jewelry, I cross-stitch and the list goes on! I currently reside in a city called Oshawa, which is about an 45 minute drive outside of Toronto. I have an amazingly supportive hubby and have 3 fur kids, 2 dogs – Winston and Georgie and one cat Ella, who thinks she is a dog!

When did you open your business and what make you decide to do so?

I first started making jewelry and like many other people, I was told that I should be selling online! So I started out on Etsy in 2010. The sales were great but I found that I needed to do something that was more creative, something I could get my hands in to and introduced myself to polymer clay! I Love working with clay because you can turn a piece of plain coloured clay into a piece of beauty! That to went over well and after a bit of a push from a friend I met online. Hence the beginning of Clayfuffles!

Tell us a bit about your products.

Because i have a love for jewelry I make all types of clay jewelry which some people think there is nothing pretty about it but if you take a look at my pieces you can see the amazing colors that can be made! I have expanded now and make my own ring dishes which are extremely popular! I also make custom beads for other jewelry makes. If you need something different and unique this is the shop to come to!

What inspires your work

Colour inspires me! If I can make a beautiful colour mix than I am off to the races! I try that color in many of the necklaces and bracelets and even the earrings.

What are your future goals for the business this year? What is your dream for this business?

My dream would be to have a boutique style shop and be know for the pieces I make.

What makes your business stand out from businesses that sell similar products?

I have to be honest it’s my customer service. There are many clay artists that are stand out but to have A1 customer service is important to me. Good customer service is very hard to find these days and when someone leaves your shop after having a positive experience, they well be back and besides that, I like to treat my customers the way I would expect to be treated.

Tell us a bit about your work space. Do you have a separate studio?

I do have a large studio in my home and spent most of my time there. It also has a living area and it’s great because I can have my customers in so they can either pick up their order or sit and have coffee and a good chin wag!

What have you learned since opening your business that you wish you had known before hand?

I wish I had known more of the techniques used in polymer clay. There is a lot to learn with polymer clay!

Any advice for those thinking about selling on Etsy?

Be patient! It takes time to build up a shop and get clients but the things you learn will help you in your journey to getting your own website!

When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?

I love to do any kind of hobby I can. Beading is a big one. I also like to watch a good movie and any good tv show!

What is your favorite quote?

The earth smiles in Flowers.

Where can people find out more about your business?

You can go to clayfuffles.

Is there anything else you’d like to share?

I would like to thank Michelle for the opportunity to share my shop with everyone!

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If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.

Items Of The Week: Burning Autumn