Contributor post by Alicia of AliciasFindings
Business owners use social media in some form to showcase and expand their business.
Christmas in July Team wanted to know what kind of tips and tricks have our team mates learned from using social media!
Lin Collette of rhodyart says :
Tips? More like commiseration
My biggest tip would actually be to ignore the advice of all the social media gurus. After reading what they’ve had to say and trying some of the things they claim will work, I find they’re generally useless.
Etsy recently sent out a blog post that said something that’s really important – limit your social media presence to what suits your product and what you can handle. In other words, don’t try to do Instagram, Twitter, Facebook pages, Tumblr, Pinterest, Wanelo, etc. You will be on 24/7 and not really get much result from your efforts. When you consider the huge volume of posts on each site, you’d really have to be posting constantly to get any real visibility.
Another tip would be to avoid any site that says they’ll deliver lots of Facebook or Twitter fans for a certain sum of cash. That only results in likes or follows that don’t interact. I can speak from experience that I hardly follow any pages – they have to interest me. Trading like for like only works if you’re going to interact with the pages you like – otherwise, don’t bother. The number of fans you have doesn’t matter – it’s the interaction.
The platforms I tend to use are Facebook, Twitter, and Pinterest – and only because they’re relatively easy. However, based on my Etsy stats, I have few illusions about their value, and I confess that after about 2 years of concerted effort I’ve grown less consistent about using them, focusing more on my tags and trying to attract Etsy buyers rather than the rest of the world.
Sorry to be a pessimist but this is my own experience. I’d sum it up by saying THINK HARD ABOUT WHAT YOU WANT TO BE – a lot of us don’t sell items the general public is going to care about. If we’re makers of handmade, we’re too expensive. That’s blunt talk. Simply posting a listing on Twitter or wherever isn’t going to attract someone. Instead, develop your brand and your identity and tailor whatever social media presence you’re aiming for to that brand and identity. Your customer isn’t EVERYONE – it’s that one someone you know well. Think about this – would YOU buy what’s in your shop? Give people reasons to buy from you – not just running sales. What’s special about your product? Who are you?
Also – go to as many craft and art shows as you can. Find out what’s being sold and for how much. If you can, strike up conversations with sellers and find out what their experiences are. Make connections as much as you can. Look at what’s being sold and think about whether or not you’re making the same thing. What makes your product different from what’s being sold? How can you make it better – not cheaper, BETTER. Don’t make crocheted coasters because everyone’s making them. Make them because you have something different to offer than the ordinary crocheted coaster. In other words, know your competition and be better than they are.
That’s what needs to be communicated through social media, I think. Sorry I wrote a book lol
Lia Russo of Ghirlandiamo states:
Many articles have been written about, since Facebook reduced so much posts of commercial pages.
The most interesting thing I read is that it’s better to post (on Facebook) 1 p.m.- 4 p.m., which is the least crowded time and your post has more probabilities to be seen.
What concerns Pinterest the best time is 2 p.m.- 4 p.m. or 8 p.m.- 1 a.m.
I don’t use other socials.
But even respecting this tip, Ghirlandiamo’s posts have a very low visibility, so each time l have to share them with my personal profile.
Alicia of AliciasFindings states:
There are best and worst times to post to any social media,but mainly the mostly used ones are documented,like Lia said.
For Twitter it is: Best -1-3 pm Worst- 8 pm-8 am
For LinkedIn: Best-7-8:30 am and 5-6 pm Worst- 9 am-5 pm
There are tools that help promote and schedule posts from many different platforms,which helps free you up to accomplish more.
Some of these tools are Rebelmouse, IFTTT and around.io
Automation can be a key tool to helping you save time!
Did you know Pinners are mostly women? Other social sites have their own main audience as well. Research and find out what medias you should be on.
I have added the extension for pin it mouse over button and that makes it super easy to pin just about anything I want from the web.
Another tip is to promote your social media listings. I have never done it,but it has worked for some that I know of.
My main tips though would be to post beautiful top-notch photos with SEO (Search Engine Optimized keyword) filled descriptions. Most people are visual and when they see something they like, they stop to read it.
Engage your readers! Include links back to your page,use specific board titles (ex: AliciasFindings Etsy Shop) ,put your best boards in the top row,create theme/top pin boards,use rich pins,apply for a business page (I have one!).
Most social media tips are relatively the same. For Google + its recommended to create your business page,fill out your about section,use a professional business image,use hashtags,post relevant content (even if it’s not yours), interact with google hangouts and events, join google groups!
There are so many other tips to share, but start working on these and see if your social media followers grow!
I could also share a boatload of Tools that every Small Business owner should use.
I say we should all take a look at our social medias and see what we can fix or add. Have you tried all of these tips and tricks? Still not getting anywhere? Then maybe that social media platform is not geared for your target audience! Try something new!
For the next #CIJParty post please see main party post.