Tell us about yourself.
My name is Adele. I am a stay at home mom with four little kids. We used to live in California but relocated in 2015. We currently are serving in a missionary school in Taiwan. We enjoy our new chapter here. There is so much to explore and learn from.
When did you open your business and what made you decide to do so?
Everything started when I had my first baby. I was a social worker before being a wife and mom. When I got married and soon got pregnant with my firstborn, I know I had to stay at home. I want to spend every moment with her. That’s my best investment! So I put my professional career aside and picked up my crafty tools.
After my first baby was born, I felt I had endless ideas! I felt like I want to hand make everything I can for her. That’s about the time I knew about ETSY. In 2011, I opened my first shop!
Tell us a bit about your products.
Originally I only sold kids related items, such as baby hats, hooded cowl, and etc. with some canvas panel works in between. But mostly, they are all kids related items. Then, I got a chance to design some cast iron pot knob covers for my friend. So you can see some of that in my shop too. Until recently, I started to make aroma stone. I like things that smell well. So when I first learned about aroma stones, I just had to try. Now in my shop, you can see aromatherapy home decors, jewelry, car vent diffusers and even wedding favors and place card holders. I am very excited about my new work.
What inspires your work?
I would definitely say, my kids! Just by watching them grow, gave me tons of ideas. I just don’t have enough time to make all of my ideas come to life. Etsy is a way to share my creations with people.
What are your future goals for the business this year? What is your dream for this business?
Moving overseas is definitely a big challenge for my Etsy business. My shop has been very slow since we moved to Taiwan. Many potential buyers would show their interests at first, but decided not to purchase due to the shipping time and many other reasons. This year I am hoping I can win back some people by listing some “ready to ship” items.
What makes your business stand out from businesses that sell similar products?
I design all my products. From yarn to plaster, from hats to home decor, I made the designs my own. Therefore you can’t find anything like this in other shops. Also, the time I spent in each product and the detail-oriented work is definitely not something you can find anywhere.
Tell us a bit about your work space. Do you have a separate studio?
I do and I don’t. I have storage with all my craft supplies in my laundry room. But I do most of the work at my dining table.
What have you learned since opening your business that you wish you had known before hand?
I had no knowledge of marketing. I remember before I opened my shop, I thought I just have to keep knitting and that is enough. I didn’t know that making my shop seen is even more important! Even now I am still learning how to promote myself via social media. I am definitely not born to be a business woman.
Any advice for those thinking about selling on Etsy?
Do not be discouraged at first. Build up your inventory and accumulate your ideas and experience. Also observe other Etsy shops, and try to find your own style and pace.
When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?
I love to sing, more specifically, harmony. So I would pick up any song and start to harmonize with it. I can sing almost any part. I love doing that.
What is your favorite quote?
Above all else, guard your heart, for everything you do flows from it.
Where can people find out more about your business?
Is there anything else you’d like to share?
Do not limit yourself. But also do not be too confident with everything either. Know your inner self, know your limitations, and keep strengthening it. And remember no matter what the result is, keep your eyes on the one above. He will guide you and lead you.
If you would like to be featured, please go to the CIJ Etsy Forum and fill out the questionnaire. Please note you must be a member of the CIJ Etsy team to be featured.