#EtsyCIJBusinessExpo – DeeDeeDeesigns

Contributor post by Alicia of AliciasFindings

#EtsyCIJBusinessExpo – DeeDeeDeesigns

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1. What item in your shop drives your Etsy business and what makes it special?

Ceramic Tablewares

My Ceramic Tablewares drive my business on Etsy. My other items are also popular, however the tablewares are a unique product that draws the customer into the store. This is because all products are one of a kind and of a high quality. They are made with care and creativity, and the option to customise products with different surfaces and glazes is appealing to the consumer.
The fact that I emphasize sustainability in my packaging is also a concept that appeals to many people.

2. How would you like to see your business evolve?

Recently I reached a milestone of 100 sales, so of course I would love that to evolve to 200 sales. I would love to approach more magazines and lifestyle blogs for features to help grow and expand my Etsy profile and business.

3.How have your peers influenced your work?

My peers in both ceramic and jewellery design are very influential from a developmental perspective. I love looking at their work and learning new methods that help trigger new ideas. they also help to keep me motivated!

4. What business class(es) have you taken that have impacted your business?

I have completed a cert 4 in small business management which was great in setting up a business plan, setting goals and also learning about tax and the more ‘legal’ aspects of running a business.

I also participated in the Etsy Revolution course offered by Etsy earlier in the year, which was also great for learning specific things about things like SEO and product descriptions.

Recently I have enrolled in the new Etsy course Creative Courage Challenge, and am looking forward to participating.

5. Have you achieved Brand Awareness?

It is hard to say…. i think I have through my tablewares range – this is something feedback would be great for – am I recognizable?

6. What is one unique idea you came up with to market your business?

That is an interesting question, and I will have to think of something unique – but for now most of my marketing is via social media and networking.

7. What are your social media sites?

Facebook: www.facebook.com/deedeedeesignsaustralia

Twitter: www.twitter.com/deedeedeesigns

Blog: dawnwhitehand.wordpress.com

Google +: plus.google.com/u/0/+DawnWhitehand

Instagram : www.instagram.com/dawnwhitehand

#EtsyCIJBusinessExpo – RareRusticCrafts

Contributor post by Alicia of AliciasFindings

#EtsyCIJBusinessExpo – RareRusticCrafts

 

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1. What item in your shop drives your Etsy business and what makes it special?

Coconut Sea Salt Hair Spritz

Our best seller on Etsy is our Coconut Sea Salt Hair Spritz. There are lots of different sea salt sprays on the market, and certainly plenty variations in grocery stores and drug stores. We really wanted ours to be stellar, and not just because we make it ourselves. I had worked with a hairstylist and makeup artist in the Buffalo area (Elizabeth Dugan) on other projects, and I decided to get in touch with her and see if she could test out the products and offer her feedback. She’s well-known in our area and has a great reputation with customers in our market (this is so helpful when I’m selling locally). I designed the formula and sent it to her, and she was able to use it on some of her clients and give me a lot of great feedback so that I could really perfect the formula. It’s important to me that our products are perfect, and I really think we achieved that with the Sea Salt Spray, and it shows in the sales for it.

2. How would you like to see your business evolve?

I really want to work on boosting our online sales in 2016. I’ve been in business for 3 years; the first year our sales came from in home parties, the second year came from Etsy sales, and this year our sales are coming from big local markets. As we move into 2016, I want to manage my schedule better so that I can boost sales in all three avenues at the same time. I think part of my uptick in online sales last year was due to my participation in Etsy teams, so I’ve worked Team participation back into my schedule. I’m trying to get a head start on my goals for next year.

3.How have your peers influenced your work?

I work as a freelance Graphic Designer, so between that career and my soap business, I’ve met a lot of other women locally who are also entrepreneurs. I have two friends that are photographers and graphic designers at Onion Studio in Buffalo. We’ve been friends for a long time, and they started their business in 2007. They were really the driving force that gave me the confidence to go out on my own and start my business. I’m inspired by the other Buffalo women who work to make their businesses thrive while managing second jobs or families (or both!). We have a great network in Buffalo and it really helps me stay motivated, even when I’m feeling worn down.

4. What business class(es) have you taken that have impacted your business?

I’m mostly self-taught. My degree is in Graphic Design from the Art Institute of Pittsburgh. We learned a lot about the freelance world which helped me get a baseline for myself. I worked in Customer Service for a while and got myself into a small manufacturer where I picked up the other skills I needed like Purchasing and Accounting. Those jobs really helped me to structure my business model and become a better contact for my customers. I follow a lot of newsletters and blogs like Handmade Magazine, Entrepreneur, Inc, Freelancers Union, Fast Company and Marie Forleo to help me fine tune skills like time management, balancing home and work life, setting up a home office, and more hands on skills like taxes. I also spend a lot of time doing research on subjects I struggle in. I spend a lot of time on the NYS Department of Taxation and Finance website, as well as at the library researching skin care and the ingredients I want to use in my products. I use Lynda.com to fill in the gaps on any software training I might need.

5. Have you achieved Brand Awareness?

In my community in Buffalo, I am finally starting to generate some repeat business and a solid brand identity. I’d like to broaden this reach online and get a niche following. For now, we have that kind of relationship with our customers in Buffalo.

6. What is one unique idea you came up with to market your business?

I can honestly say that I don’t feel like any of my marketing techniques are totally unique to me. We do most of our local marketing at the markets and through our community on Facebook. Our website does a lot of legwork for us too.

7. What are your social media sites?

Facebook: www.facebook.com/RareRusticCrafts

Instagram: instagram.com/rarerusticcrafts/

Etsy: www.etsy.com/shop/RareRusticCrafts?ref=hdr_shop_menu

Pinterest: www.pinterest.com/RareRusticCraft/

or on our website at www.RareRusticCrafts.com. Our blog is managed directly on our website.

#EtsyCIJBusinessExpo – DesignsTheLimit

 

Contributor post by Alicia of AliciasFindings

#EtsyCIJBusinessExpo – DesignsTheLimit


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1. What item in your shop drives your Etsy business and what makes it special?

    THE TOOTHFAIRIES HELPERS 

Design’s the Limit specializes in custom designs and loves to create unique gifts for our customers. Of all of the different products we use as a canvas and the designs we have created over the years, we have a personal affinity for our Tooth Fairy Box. It was one of our original designs and has received a lot of favorites over the years to let us know our work is appreciated. We could not make a living from selling  toothboxes alone, but it is the most spiritually rewarding product in our shop.

2. How would you like to see your business evolve?

We are currently offering the Tooth Fairy box in the August “Go Shout Love” Auction to benefit two families. We encourage everyone to follow @goshoutlove on Instagram for more information and we are humbled to be included.www.instagram.com/goshoutlove

3.How have your peers influenced your work?

The most memorable toothbox order we ever completed was for a customer who requested that we include a hand written note with instructions and address the envelope to the child with the toothfairy in the return address location. We were worried that if anything happened it shipping that the package would not be able to be returned to us, but in the end the customer received the envelope and said her child was thrilled to have received it.

4. What business class(es) have you taken that have impacted your business?

We have recently joined the Hampton Roads Center of Commerce and been accredited by the Better Business Bureau of Virginia. What began as an interest and started as a project has grown into a full-time job.

5. Have you achieved Brand Awareness?

We have created a brand, an idea, and a name. When shopping at Design’s the Limit you can choose from our designs, submit your own, or we can create a custom design for any of your ideas. Imagination is always welcome and we appreciate the challenges of every custom order.

6. What is one unique idea you came up with to market your business?

It has been a busy summer for us as we were named the Best of Virginia Beach in the Specialty Gifts category for 2015, have had our products featured on the increasingly popular game app TapFoo www.twitter.com/tapfoo and were featured in the Odyssey Online Etsy Father’s Day Gifts Article:theodysseyonline.com/rutgers/tasteful-etsy-fathers-day-gifts-under-…

7. What are your social media sites?

TSU: www.tsu.co/designsthelimit

Twitter: www.twitter.com/designsthelimit

Pinterest : www.pinterest.com/designsthelimit

Google+: plus.google.com/u/0/b/117523760999098014749

Facebook: www.facebook.com/designsthelimit

Wanelo: www.wanelo.com/designsthelimit

Instagram: www.instagram.com/designsthelimit

Tumblr: www.designsthelimit.tumblr.com

EMAIL: info@designsthelimit.com

WEBSITE: www.designsthelimit.com

Etsy CIJ Business Expo – #EtsyCIJBusinessExpo

Contributor post by Alicia of AliciasFindings

We are holding a virtual #EtsyCIJBusinessExpo!

The Expo is bringing in many Small Business Owners from around the world.

A successful exchange of ideas and information was had by all Business Owners.

Each Business Owner shared with us what item in their shop drives their Etsy business, as well as more about their small business.

I learned so much about the Owners and their Business. Please join me in learning new business ideas!

Now let’s Market Ourselves!

  1. DesignsTheLimit DesignsTheLimit / #EtsyCIJBusinessExpo
  2. Savannah Griffith / RareRusticCrafts / #EtsyCIJBusinessExpo
  3. Dawn Whitehand / DeeDeeDeesigns  / #EtsyCIJBusinessExpo