Tell us about yourself.
In Ukraine native, now Cleveland, Ohio based, Lena Moro having inherited the creative genes from her grandmother. She started fabricating attractive clothing at an early age, producing eye-catching dresses for her dolls. These lovely outfits didn’t go unnoticed. Soon she was the star designer for the dolls of all her friends too. Along the years her passion for fashion designing grew, while she also developed a deep understanding of different fabrics and colors. Lena went on to pursue a Degree in Fashion Designing, followed by a Master’s in Business Administration from Kiev. Being a ballroom dancer further fueled her desire to create elegant ballroom dresses and special occasion gowns, which she did.
When did you open your business and what make you decide to do so?
2004 – Moro Bridal started out as Fashion Studio, a jewelry and special occasion apparel retailer. Along with finished products, the company also offered custom design and alterations services. Throughout the course of being in this business I have discovered a niche for custom-made goods, especially shoulder cover-ups, scarves, and light bolero-jackets and shrugs. I discovered a fantastic fabric, like silk iridescent chiffon, available in 36 beautiful colors.
Tell us a bit about your products.
Finally, I created a multiple line of full range of accessories to complete the outfit:
– MARABOU & OSTRICH FEATHER WRAPS AND JACKETS / available in 24 colors
– SILK CHIFFON WRAPS, SCARVES AND SHAWLS available in 36 colors
– SILK CHIFFON TOPS, BOLERO-JACKETS AND SHRUGS available in 36 colors
– SILK CLUTCHES – made of marabou and ostrich feather and silk. Every design of purses and clutches has several variations
– FLORAL ACCENTS, like floral bib-necklaces, scarf clips, brooches and fascinators.
What inspires your work?
I like to interpret an old classic tradition of fashion art into the modern style.
What are your future goals for the business this year? What is your dream for this business?
Now I’m cooperating with photographers, hair stylists, MUAs, bloggers so I developed an affiliate program with 30% commissions . We are creating photo galleries and blog stories where they are showing their skills and I’m providing a wardrobe for thematic photo shooting. Because all these items available for sale my partners can get 30 % of each sale.
Also we are starting to work closely with bridal stores. We are creating a copy of my website for each store with unique domain name. This way the bridal store is getting their on-line accessories department with drop shipping.
Also as a wholesale, they are having some of the most popular designs and sizes in stock to show their customers a real fabric and design.
Currently I have photo shooting planning in Portugal.
What makes your business stand out from businesses that sell similar products?
I’m creating not only a good single product, I’m also making collections and I try to give my customers all options to customize their image. All my designs are made according to appropriate sizes, body type, and age style. I had a big experience in custom design for Plus Size and I love to create my collections for Mother-of-the-Brides and Grooms, to make them look perfect in their big day.
Tell us a bit about your work space. Do you have a separate studio?
I’m enjoying working at my small home studio and my seamstress also working at home. I wanted to develop a home based business. All my team, including my website developers, marketers, writer, graphic designers, seamstresses work at home so we can plan our time and be happy.
What have you learned since opening your business that you wish you had known before hand?
Business is very dynamic and it is never freezes. You constantly have to learn new technology, new ways of marketing etc.
Any advice for those thinking about selling on Etsy?
Just do it!
When you’re not working, what do you like to do to unwind and have fun? Do you have any hobbies?
We love to travel all over world. Go to museums, concerts, theaters, restaurants. I love to practice yoga, and play with my dog.
What is your favorite quote?
“Fashion fades, only style remains the same” – Coco Chanel
Where can people find out more about your business?
Is there anything else you’d like to share?
I’m a mother and wife and I’m very happy with my family.
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