Contributor post by Sheila from BeadyEyedBird
The Etsy Seller’s Handbook recently had a great article on Branding and Packaging Products for Wholesale. You likely already know why good packaging is important for building a successful business. I asked what our CIJ teammates are doing in the way of using professional logos and other branding methods in your product line, packaging, hang tags or labels, and here’s what they said.
Well I always try to send my items on a good package a cute one because it’s the excitement to get it on out in the mail and for me that’s important.
I also renew my blog and shop banners and logo doggie. I used to have a Chihuahua; now I have 2 doggies
My blog is more updated in a clean way; now I have been blogging this year and that’s bad — but that’s on my list for 2017 — getting back to my first blog The Doggie House
I also put my custom orders in a side bar on the blog so people can see what I do.
If you have time please go to my blog and made a review What do I need to change or better…
♥ ♥ ♥ ♥
I captured the photo above on a visit to Beersel Castle outside of Brussels, Belgium. As you can see by my avatar, I am using is as my shop logo. I think the old worn brick path reflects the wanderlust and adventurous spirit of our shop, which is a central theme in our photographs, prints, word art and cards. I also reinforce the wanderlust concept with our shop catch-phrase: ‘capture your wanderlust’.
I use the brick path image on our business cards and branding stickers that I put on packages, with either white or blue SLS initials. I read that blue is a welcoming and relaxing color, which is something that I’d like to evoke, so I’d like to use blue for the initials, but is doesn’t always show up as well as white, so I’m still working on that.
My goal is to make enough profit to improve my packaging with earth-friendly, attractive yet protective material so that shoppers recognize my packages by their containers, so that the containers are part of the branding. I especially want this because I don’t like to put any branding stickers on the outside of the packages so that it doesn’t announce to thieves that there is something valuable in the package (however, with ‘ETSY’ clearly marked on the shipping label, I’m not sure how much good that does).
However, with my low-budget, I have had to prioritize. Protective and sturdy, recycled, clean and unmarked packaging is what works for me now. It looks just as described, but not as professional as I’d like.
Hi! I am a retired veterinary technician who has chosen to stay at home with my kiddos after a 15 year career. Because of this I wanted to emphasize my love and passion for pets in my business name and logo. My sister who graduated with an art degree from Georgia State College created my logo which I use as my business card and as my tags. It is square so makes a unique business card style and works better for a tag than a rectangular one. The design totally fits who I am and combines both my passions for pets and crochet. When I package my items for shipment, I use colorful tissue paper and tie with curling ribbon and then place a business card in the corner using double-sided tape on the back to stick it on. So every time one of my customers receive and item from me it is like opening a gift Sometimes I also include a nice little crochet flower that I pin to the tie in the ribbon.
Here is an item that shows how I use my business cards as a tag:
Many thanks to everyone for sharing!
Until Next Time,