Contributor post by Alicia of AliciasFindings
On Etsy many shop owners curate treasuries. A treasury is a curated shop gallery comprised of 16 items from any shop. Most of the time they are done by theme, color or anything you can imagine.
The Christmas in July team has challenges to create treasuries centered on themes of our choosing. We then pick a winner based on views, creativity and the like.
The June winner is madmaxshop who loves vintage fashion of all kinds!
1 and 2. What made you start your shop on Etsy and what got you into Vintage?
A love for fashion. Upon realizing the younger generation’s appreciation and demand for vintage had increased in the last decade I decided to open a shop offering unique and one-of-a kind vintage items that could not be found anywhere else. New York is a great city and it is an ultimate resource for the finest in vintage fashion and accessories.
3. What Era of Vintage appeals to you most?
Despite the hardships of WWII, the 1940’s were still a brilliant decade for fashion. Joan Crawford’s shoulder pads…Christian Dior’s New Look…statement jewels…power dressing.
Both men and women retailored outfits leftover from the 30’s. Remake what’s old (upcycle)…just like today. As more American men were being drafted, women at home remade their left behind clothing into slim-fitting pants, blouses, and jackets…Katherine Hepburn’s timeless style. Less was the norm and no more unnecessary undergarments. Shoulder pads added interest to the silhouette and as decades followed, 40s fashion made a repeat performance influencing fashion in the late 70s and early 80s…Joan Collins, Dynasty!
4. What, if any crafts do you like to do or would love to try?
I would like to try jewelry design with inspiration evolving from the vintage mid-century statement jewels. Bare, curving bouquets, bows and fans of the 1940s and 1950s. This style is known as Retro Modern.
5. What are your social media sites: