#CIJParty 2015 – 4 Amazing Free Publicity Opportunities for Your Small Business

Contributor post by Michelle of EviesToolEmporium

I’m excited to introduce to you today Gail from AttentionGetting. Many of you may already know her because of her fascinating website Attention Getting Marketing. Gail has written 7 marketing ebooks. She has 20+ years of marketing experience and I appreciate that she has taken the time today to share with us 6 tips for getting holiday sales from Attention Getting Marketing on Etsy.

Gail Oliver

Gail Oliver

You may not have heard, but  May 1st – 7th, 2016 is National Small Business Week (be sure to use the hash tag #DreamSmallBiz) and it is a good time to pitch a story about your business to your local press. Anything can be a possible story pitch, including if you have:

  • An innovative product or service idea
  • An eco-friendly business
  • Rapid growth in the last 6 months or year
  • New facilities or location opening
  • Engaged in a charitable endeavoNSBW

Now, I also came across four awesome opportunities to get free publicity for your small business.

1. Get Included in an American Family Insurance Ad

At the dentist office I was looking through a copy of People Magazine (which has a readership of 46 million), and the opening 3-page color ad was from a company calledAmerican Family Insurance, with their “Dream Fearlessly” campaign promoting the work of a photographer, a writer, and an artist who are all trying to turn their dream into a business. So, if you have pursued or fulfilled a business dream, submit it to American Family Insurance (scroll down to the form at the bottom of the page) and maybe you will be profiled in an upcoming ad.

2. Share Your Pinterest Success

I don’t know about you, but Pinterest brings a huge amount of traffic to my blog. Therefore, if you have a Pinterest success story of how it has helped your business, submit it to Pinterest and they just might profile your story in emails, on their blog and more, so other businesses can learn from your success.

3. AT&T Wants to Know Your Business Story

Telecom giant AT&T has a “Real Stories” feature that profiles business owners who have a great story to tell and insights to help other entrepreneurs. Submit your business story to AT&T and you could be featured on their blog (called The Business Circle) and their social media pages (250,000 followers) – a great way to drive more traffic to your site and gain more customers.

4. Be Part of the Globe and Mail’s TakeOff Series

If you are a Canadian small business or entrepreneur, you have from now until July to submit your story to Canada’s national newspaper, the Globe and Mail, to be profiled in their “TakeOff series. Essentially, they want to know what helped or hurt your business from “taking off”. You can get more details about what and where to submit here.

Things to Note

Thank you for joining us today Gail. I sincerely appreciate you taking the time to share the tips with us today. It gives us the opportunity now to start planning for 2016!

Please be sure to check out the on the main party post for the schedule of events.

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3 thoughts on “#CIJParty 2015 – 4 Amazing Free Publicity Opportunities for Your Small Business

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